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 Our story


SevenOneEight is a lifestyle and apparel brand born and bred in the streets of New York.  It embodies the latest in streetwear fashion, culture, and art. With a style as diverse as our city, you can always expect something unique and creative with every drop.

To the rest of the world, 718 is just an area code; but to many Empire State natives, it is much more. 718 is a symbol that represents one of the most iconic cities and cultures in the world. This unique code is inscribed on thousands of storefronts and billboards that fuel the city that never sleeps.

SevenOneEight was established in 2015 by a handful of passionate New Yorkers coming from all walks of life. The brand has since then expanded from its Brooklyn roots to the rest of the five boroughs and beyond.