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 Our story


 

SevenOneEight is a lifestyle and apparel brand born and bred in the streets of New York.  It embodies the latest in streetwear fashion, culture, and art. With a style as diverse as our city, you can always expect something unique and creative with every drop.

718 is the original area code for a majority of the New York boroughs, and we take pride in representing everything that this community offers. This unique code is inscribed on thousands of storefronts and billboards that fuel the city that never sleeps.

SevenOneEight was established in 2015 by a handful of passionate New Yorkers coming from all walks of life. The brand has since then expanded from its Brooklyn roots to the rest of the five boroughs and beyond.